Clinically tested for skin compatibility
Hela Hair™ - Instant Hair Dye Shampoo
Hela Hair™ - Instant Hair Dye Shampoo
Achieve salon-quality hair color in under 10 minutes with Hela Hair Instant Dye Shampoo. Easy-to-use, long-lasting. Enjoy Free Shipping, a 90-Day Money-Back Guarantee
No PPD
No Ammonia
No Heavy Metals
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Hela Hair™ - Instant Hair Dye Shampoo
How do I use Hela Hair?
How do I use Hela Hair?
- Use the professional brush to apply Hela Hair
- Brush and spread evenly to ensure full coverage.
- Leave it on for 5–10 minutes, depending on desired intensity.
- Rinse thoroughly until water tuns clear
Hela Hair is PPD-free, but it contains TDS (Toluene Diamine Sulfate) a safer alternative, which may cause reactions in some individuals.
Please perform a patch test 24–48 hours before full application.
Hela Hair or Nova, what is the difference
Hela Hair or Nova, what is the difference
Hela Hair created based on customers' feedback
We removed harsh chemicals like PPD, ammonia, parabens, and heavy metals, and added Castor Oil, Vitamin C, Urea, and Allantoin to help protect your scalp and leave your hair soft, shiny, and healthy — not just colored.
Do Hela Hair have PPD?
Do Hela Hair have PPD?
No, Hela Hair is completely PPD-free.We’ve removed harsh chemicals like PPD, ammonia, and parabens to make it safer for your scalp and hair.
I tried it! But NO difference!
I tried it! But NO difference!
Sorry to hear that! Every hair is different — we offer a 90-day full refund if it didn’t work for you 💚 Just message us and we’ll sort it out!
How fast will I see results?
How fast will I see results?
You’ll see results immediately after the first use. Just apply the shampoo, wait 10–25 minutes, and rinse — it’s that easy.
What are the ingredients in Hela Hair?
What are the ingredients in Hela Hair?
2.5 Toluene Diamine Sulfate (TDS) · Castor Oil · Mink Oil · Lanolin · White Mineral Oil · Glycerin · Urea · Allantoin · Vitamin C · Pingpingjia · Monoglyceride · K12 Needle · Hydrogen Peroxide
Can I use it if I have sensitive skin or allergies?
Can I use it if I have sensitive skin or allergies?
Hela Hair is madewithoutharsh ingredients likePPD, ammonia, parabens, or heavy metals, and includessoothing agents like Allantoin and Urea. However, if you have sensitive skin or allergies, westrongly recommend a patch test 24–48 hours before useto be safe.
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Goodbye Grays. Hello Vibrant Color.
Restore your youthful-looking hair color with full coverage that lasts 4–6 weeks while helping keep hair healthy, soft, and nourished.
Full coverage in under 10 minutes
Transform those grays back to your youthful vibrant color. Quick, Easy & Safe
Hair Dye + Treatment (All In One)
Traditional box dyes can leave your hair damaged and dry—but not Hela. nourishes Hair, leaving it healthy, soft, and beautifully conditioned
Long Lasting Full Coverage
Long-lasting coverage that lasts 4 to 6 weeks, depending on your hair washing routine.
Last for 4 - 6 weeks
100% PPD-free, making it a better choice for people with sensitive skin or allergy concerns.
We’ve replaced PPD with asaferalternative calledToluene Diamine Sulfate (TDS)— a gentler ingredient that still delivers deep, long-lasting color.
Say Goodbye to Gray Hair, Hello to Vibrant Color
Traditional hair dyes can be complicated and time-consuming. Hela Hair makes coloring easier with a shampoo-style formula designed for effortless application.
Simply apply, wait, rinse, and reveal refreshed-looking color — all from the comfort of home.
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Cruelty Free
We do not test on animals & never will.
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Hypoallergenic
No PPD, No Ammonia & No Heavy Metals
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Vegan Friendly
No Animal Ingredients
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Internationally Compliant
Developed under EU and US cosmetic regulations
Clinically Tested & No Stain
Hela Hair – dermatologically tested on 106 real users, including 50% with sensitive skin.
- No serious skin reactions were observed.
✅ Clinically proven to be gentle and non-irritating.
Why Choose Hela Hair?
Fast Full Coverage
Cover unwanted gray strands in as little as 10 minutes with a simple at-home coloring routine.
Color + Care in One Formula
More than just hair color.
Infused with nourishing ingredients including Castor Oil, Vitamin C, Urea, and Allantoin to help support soft, smooth, healthy-looking hair after coloring.
Long-Lasting Natural-Looking Color
Enjoy beautiful color that lasts up to 4–6 weeks, depending on your hair type and washing routine.
FAQs
Not all hair dyes are created equal!
Not all hair dyes are created equal!
Meet the God of Hair Dye
⚡ PPD-free. Ammonia-free. Paraben-free.
💧 Infused with Castor Oil, Vitamin C, Urea & Allantoin for color + care.
No stains. No damage. No drama.
Only Hela Hair — because your hair deserves nothing less than legendary.
Does it work on any hair type?
Does it work on any hair type?
Yes, Hela Hair is effective on all hair types, from 1a to 4c. Its shampoo-like formula ensures easy application, providing full coverage from root to tip.
How come there is no PPD
How come there is no PPD
We useTDS instead of PPD— it’s agentler alternativethat still gives long-lasting color without the harsh side effects. Hela Hair is100% PPD-freefor a safer dyeing experience.
Will it cover gray hair?
Will it cover gray hair?
Yes! Hela Hair provides100% gray coverage, even on stubborn grays — all in just one use.
How long does the hair color last?
How long does the hair color last?
The longevity of Hela Hair typically ranges from 4 to 6 weeks, depending on your hair type and washing frequency.
Does this shampoo leave stains on skin or fabric?
Does this shampoo leave stains on skin or fabric?
Hela Hairwon’t stain your skin or scalp and rinses off easily from surfaces like countertops and tubs. Just avoid using white fabrics during application.
Can I use this shampoo on my beard?
Can I use this shampoo on my beard?
Yes, you can! Our shampoo is safe and effective for use on your beard, providing the same vibrant, natural-looking color and nourishing benefits as it does for your hair.
Is Hela Hair tested on animals?
Is Hela Hair tested on animals?
Never.Hela Hair iscruelty-freeand not tested on animals.
Do I need to mix anything?
Do I need to mix anything?
Not at all. Hela Hair is aready-to-use formula. Simply apply it with the included professional brush — no mixing required.